Web Measurement & Analytics

Web Analytics is the lifeblood of any online marketing strategy. A deep understanding of visitor behaviour, transactional and behavioural data, and market data will sharpen your media decisions and improve acquisition ROI

Indigo Sky can:

• Work with your legacy web analytics system to improve ROI
• Integrate data from your direct response marketing programmes and make recommendations to improve your acquisition and retention goals
• Provide data mining & segmentation of your transactional, behavioural & attitudinal data
• Recommend strategies and tactics to improve media efficiency
• Demystify clickstream data trends

If you are new to web analytics, we can:

• Recommend the most suitable analytics software for your business
• Work with your Web or IT teams to implement software tracking
• Provide in-depth reporting and traffic insights

We also provide UK & US online audience measurement data from Comscore & Nielsen. This research covers advertising, video, consumer-generated media, word of mouth, commerce and consumer behaviour.

Got a question?
Call us on 0207 9936029 or email analytics@indigoskydigital.com