Gaining a record deal has always been a major target for bands – and being signed to a major label, with their sizeable purses, great experience, influence and contacts will remain a huge prize (certainly for the forseeable future anyway!) However Hip Hop Star Pharrell Williams, speaking at the Midem Music Conference at Cannes, [...]

Excellent article from Digital Strategy Consulting on online media planning. The articles comes at the subject from both advertiser and agency perspectives, and lays out hints and tips on planning, audience management, trading models, formats, tracking and reporting.
Read the full article here: www.digitalstrategyconsulting.com/documents/DIR_Media_Planning_2008.pdf