A useful article discussing international SEO for multinational e-commerce stores, from our friends at www.practicalecommerce.com
Driving organic search traffic and sales through multinational search engine optimization requires a fusion of keyword relevance and geo-targeting to send location relevance signals. The search engines have to decipher a site’s geo-targeting signals to deliver the [...]

Excellent article from the guys at www.practicalecommerce.com. Explores the key Google services that are useful to new and established ecommerce merchants.
If you are an ecommerce merchant, your business likely cannot survive without search engine exposure through Google. But Google has over one hundred other services and products that have blossomed from its core web search [...]

In the plethora of music recommendation websites and ‘must hear’ playlists bombarding music fans, getting heard in the digital world can be one of the biggest challenges facing new bands today. While anyone can upload their music to Last.fm, MySpace, Facebook and Reverb Nation, ensuring your music is easily found can be a real challenge.
While [...]

It seems that we can’t go a day without someone else telling us the brand new future of the music industry and yet the messages don’t get more conflicting than the ones coming through in yesterday’s news.  First, we hear from John Kennedy, head of  global music body the IFPI  that [...]

A great article from our friends at Searchengineland.com regarding conversion rates for e-commerce sites

So much of conversion rate optimization relies on testing. “Test everything, test often” is a good mantra to keep in mind and will do you no end of good. But you can’t always test everything. In this post I [...]