‘The Best Job In the World’ digital case study

Saturday, 16 January 2010, 14:02 | Category : Digital marketing
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Check out the ”Best Job In The World” campaign by the Australian Tourist Board, it picked up the top awards at Cannes Lions and became the first ever campaign to win 3 Grand Prixs (Cyber, PR and Direct)
The best job in the world – Video case study
Fantastic,

“Do you wanna be in my gang?” The power of social advocates.

In the plethora of music recommendation websites and ‘must hear’ playlists bombarding music fans, getting heard in the digital world can be one of the biggest challenges facing new bands today. While anyone can upload their music to Last.fm, MySpace, Facebook and Reverb Nation, ensuring your music is easily found can be a real challenge.
While [...]

Ad Agency or Record Label?

Gaining a record deal has always been a major target for bands – and being signed to a major label, with their sizeable purses, great experience, influence and contacts will remain a huge prize (certainly for the forseeable future anyway!) However Hip Hop Star Pharrell Williams, speaking at the Midem Music Conference at Cannes, [...]