To Blog or Not to Blog?

Monday, 19 April 2010, 11:40 | Category : Blogging, Music Marketing, Social Media
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For those in the Music industry, this is not an option, so think the people behind a new initiative, WebFest 1.0.  This is a national fan-driven tour, which gives ‘musicians the opportunity to play in front of 30,000 fans at live events in 25 cities across the country.’  How do you qualify? By having the [...]

“Do you wanna be in my gang?” The power of social advocates.

In the plethora of music recommendation websites and ‘must hear’ playlists bombarding music fans, getting heard in the digital world can be one of the biggest challenges facing new bands today. While anyone can upload their music to Last.fm, MySpace, Facebook and Reverb Nation, ensuring your music is easily found can be a real challenge.
While [...]

Ad Agency or Record Label?

Gaining a record deal has always been a major target for bands – and being signed to a major label, with their sizeable purses, great experience, influence and contacts will remain a huge prize (certainly for the forseeable future anyway!) However Hip Hop Star Pharrell Williams, speaking at the Midem Music Conference at Cannes, [...]

Record label or independent? Without fans, nobody cares…

Friday, 19 March 2010, 15:15 | Category : Music Marketing, Social Media
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It seems that we can’t go a day without someone else telling us the brand new future of the music industry and yet the messages don’t get more conflicting than the ones coming through in yesterday’s news.  First, we hear from John Kennedy, head of  global music body the IFPI  that [...]