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	<link>http://www.indigoskydigital.com/blog</link>
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	<lastBuildDate>Thu, 25 Aug 2011 14:04:01 +0000</lastBuildDate>
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		<title>Ecommerce spending soars in 2011</title>
		<description><![CDATA[Consumer ecommerce spending soars again in 2011.
Check out this article on eMarketer
This table give an indication of the popularity &#38; growth of ecommerce since 2000:

]]></description>
		<link>http://www.indigoskydigital.com/blog/2011/08/ecommerce-spending-soars/</link>
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		<title>Indigo Sky Awarded RAR Recommended Agency status</title>
		<description><![CDATA[Indigo Sky has been awarded a place on the Recommended Agency Register (RAR) in the digital category, thanks to being highly recommended by their existing clients.
The register of recommended agencies is collated from research carried out by RAR for the London/South area.
RAR independently research the UK market every year for the best of the UK [...]]]></description>
		<link>http://www.indigoskydigital.com/blog/2010/01/indigo-sky-awarded-rar-recommended-agency-status/</link>
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		<title>Indigo Sky wins account for BAFTA &amp; EMMY award winning CGI agency, Image Foundry</title>
		<description><![CDATA[Indigo Sky is working with BAFTA &#38; EMMY award winning CGI deisgn agency, Image Foundry. Indigo Sky will manage search across the UK
]]></description>
		<link>http://www.indigoskydigital.com/blog/2010/01/indigo-sky-wins-account-for-bafta-emmy-award-winning-cgi-agency-image-foundry/</link>
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		<title>Guide to international SEO for e-tailers</title>
		<description><![CDATA[A useful article discussing international SEO for multinational e-commerce stores, from our friends at www.practicalecommerce.com
Driving organic search traffic and sales through  multinational search  engine optimization requires a fusion of keyword relevance and  geo-targeting to send location relevance signals. The search engines  have to decipher a site’s geo-targeting signals to deliver the [...]]]></description>
		<link>http://www.indigoskydigital.com/blog/2010/03/international-seo-to-drive-global-e-sales/</link>
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		<title>10 Google Services to Help Your Ecommerce Business</title>
		<description><![CDATA[Excellent article from the guys at www.practicalecommerce.com. Explores the key Google services that are useful to new and established ecommerce merchants.
If you are an ecommerce merchant, your business likely cannot survive without search engine exposure through Google. But Google has over one hundred other services and products that have blossomed from its core web search [...]]]></description>
		<link>http://www.indigoskydigital.com/blog/2010/03/10-google-services-to-help-your-ecommerce-business/</link>
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		<title>VeriSign Badge and EV SSL boosts buyer confidence</title>
		<description><![CDATA[Customers need to feel safe when they make online purchases. They need to know that the payment or account data they are providing to the merchant is transmitted and handled in a secure way.
To protect customer information, an online merchant will comply with the Payment Card Industry&#8217;s Digital Security Standard and, also, use a 128-bit [...]]]></description>
		<link>http://www.indigoskydigital.com/blog/2010/01/verisign-badge-and-ev-ssl-boosts-buyer-confidence/</link>
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		<title>To Blog or Not to Blog?</title>
		<description><![CDATA[For those in the Music industry, this is not an option, so think the people behind a new initiative, WebFest 1.0.  This is a national fan-driven tour, which gives ‘musicians the opportunity to play in front of 30,000 fans at live events in 25 cities across the country.’  How do you qualify? By having the [...]]]></description>
		<link>http://www.indigoskydigital.com/blog/2010/04/to-blog-or-not-to-blog/</link>
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		<title>Indigo Sky picks up WilliamHill.com brief for Q1 display advertising</title>
		<description><![CDATA[Just in. Indigo Sky is working with WilliamHill.com on their Q1 display strategy. William Hill are looking for greater international reach for their sports, casino and bingo products.
]]></description>
		<link>http://www.indigoskydigital.com/blog/2010/01/indigo-sky-picks-up-williamhill-com-brief-for-q1-display-advertising/</link>
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		<title>&#8216;The Best Job In the World&#8217; digital case study</title>
		<description><![CDATA[Check out the ”Best Job In The World” campaign by the Australian Tourist Board, it picked up the top awards at Cannes Lions and became the first ever campaign to win 3 Grand Prixs (Cyber, PR and Direct)
The best job in the world &#8211; Video case study
Fantastic,
]]></description>
		<link>http://www.indigoskydigital.com/blog/2010/01/what-a-campaign-the-best-job-in-the-world-digital-case-study/</link>
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		<title>“Do you wanna be in my gang?” The power of social advocates.</title>
		<description><![CDATA[In the plethora of music recommendation websites and &#8216;must hear&#8217; playlists bombarding music fans, getting heard in the digital world can be one of the biggest challenges facing new bands today. While anyone can upload their music to Last.fm, MySpace, Facebook and Reverb Nation, ensuring your music is easily found can be a real challenge.
While [...]]]></description>
		<link>http://www.indigoskydigital.com/blog/2010/03/%e2%80%9cdo-you-wanna-be-in-my-gang%e2%80%9d-the-power-of-social-advocates/</link>
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		<title>Indigo Sky works with Britney Spears&#8217; musical director on &#8216;X Factor&#8217; talent search agency</title>
		<description><![CDATA[Indigo Sky is working with Britney Spear&#8217;s musical director &#38; BRIT &#38; ITV Award winning songwriter, Simon Ellis, to promote a new talent agency to discover top UK singing talent. Simon Ellis Music appointed Indigo Sky to promote the brand online to aspiring 16-24 year old performing talent.
Indigo Sky built a dedicated flash microsite at [...]]]></description>
		<link>http://www.indigoskydigital.com/blog/2010/01/indigo-sky-working-with-britney-spears-musical-director-to-push-x-factor-talent-agency/</link>
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		<title>Ad Agency or Record Label?</title>
		<description><![CDATA[Gaining a record deal has always been a major target for bands &#8211; and being signed to a major label, with their sizeable purses, great experience, influence and contacts will remain a huge prize (certainly for the forseeable future anyway!)  However Hip Hop Star Pharrell Williams, speaking at the Midem Music Conference at Cannes, [...]]]></description>
		<link>http://www.indigoskydigital.com/blog/2010/02/ad-agency-or-record-label/</link>
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		<title>Record label or independent? Without fans, nobody cares…</title>
		<description><![CDATA[It seems that we can’t go a day without someone else telling us the  brand new future of the music industry and yet the messages don’t get  more conflicting than the ones coming through in yesterday’s news.   First, we hear from John Kennedy, head of  global music body the IFPI   that [...]]]></description>
		<link>http://www.indigoskydigital.com/blog/2010/03/record-label-or-independent-without-fans-nobody-cares%e2%80%a6/</link>
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		<title>4 Ways To Increase Conversion Rate Without Testing</title>
		<description><![CDATA[A great article from our friends at Searchengineland.com regarding conversion rates for e-commerce sites

So much of conversion rate optimization relies on testing. “Test  everything, test often” is a good mantra to keep in mind and will do you  no end of good. But you can’t always test everything. In this post I  [...]]]></description>
		<link>http://www.indigoskydigital.com/blog/2010/03/4-ways-to-increase-conversion-rate-without-testing/</link>
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		<title>Getting to grips with online media planning</title>
		<description><![CDATA[Excellent article from Digital Strategy Consulting on online media planning. The articles comes at the subject from both advertiser and agency perspectives, and lays out hints and tips on planning, audience management, trading models, formats, tracking and reporting.
Read the full article here: www.digitalstrategyconsulting.com/documents/DIR_Media_Planning_2008.pdf
]]></description>
		<link>http://www.indigoskydigital.com/blog/2010/02/getting-to-grips-with-online-media-planning/</link>
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		<title>Former Totaljobs.com Marketer Unveils Digital Agency</title>
		<description><![CDATA[Former Totaljobs marketer Matt Thompson has launched Indigo Sky, a digital agency offering UK marketers access to cutting edge US online marketing technologies &#38; tools.
Indigo Sky launch clients include Britney Spears’ musical director and BRIT award winner Simon Ellis, and Image Foundry who recently won a BAFTA &#38; EMMY award for their CGI studio work.
Founder [...]]]></description>
		<link>http://www.indigoskydigital.com/blog/2010/01/former-totaljobs-com-marketer-unveils-digital-agency/</link>
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		<title>How to SEO Your Website in Less Than Two Hours</title>
		<description><![CDATA[Webmasters don’t need to spend a long time on Search Engine Optimisation (SEO) to see some results, although long-term efforts will certainly produce a much greater effect. Here’s how to SEO your site in less than 2 hours:
1.) If any of your pages have the same title, change the titles to reflect the content of [...]]]></description>
		<link>http://www.indigoskydigital.com/blog/2010/01/how-to-seo-your-website-in-less-than-two-hours/</link>
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