When asked what he would do do if he was starting out in todays industry he replied:

“I would probably build a site, a home for my music, a destination where people could come and see me and what I do and what I’m thinking about.

“And then I’d probably assemble a team of kids that would go and bug the hell out of advertising agencies and marketing companies to use my music.”

(see http://news.bbc.co.uk/1/hi/entertainment/8478000.stm for the full story)

It’s an interesting, but yet obviously practical point of view – and one which we here at IndigoSky agree with wholeheartedly. As digital specialists we can help bands build a professional image along with an engaged community of fans, as well as help them to effectively distribute mp3s, video and other media across the web. Between these specialist digital services and the extra avenues for music distribution available through more traditional ad agencies a band can get the proverbial ball rolling without ever going near a record label.

Why is this any different to before though? What has changed?

The answer is simple: both making music and marketing it has become cheaper and simpler than ever before, creating affordable options where before there were none at all.

On the music side the availability of increasingly cheap and accessible recording facilities/equipment, and a more technologically savvy generation of musicians allowing for DIY recording/mixing (its amazing what you can learn to do on the internet these days…) means that the average band can produce high quality recordings on their own.

On the marketing side, Digital Marketing is more cost effective and demonstrates a greater and more immediate return on investment than traditional print media meaning that less money is required and the bands will see immediate results directly attributable to different aspects of their marketing. In short a digital agency (a relatively new concept) opens doors which until recently didn’t exist.

If you’re in a band and you’d like to know more then just drop visit our website dedicated to online promotion of music and bands or drop IndigoSky an email hi@indigoskydigital.co.uk