A useful article discussing international SEO for multinational e-commerce stores, from our friends at www.practicalecommerce.com
Driving organic search traffic and sales through multinational search engine optimization requires a fusion of keyword relevance and geo-targeting to send location relevance signals. The search engines have to decipher a site’s geo-targeting signals to deliver the [...]

Excellent article from the guys at www.practicalecommerce.com. Explores the key Google services that are useful to new and established ecommerce merchants.
If you are an ecommerce merchant, your business likely cannot survive without search engine exposure through Google. But Google has over one hundred other services and products that have blossomed from its core web search [...]

Customers need to feel safe when they make online purchases. They need to know that the payment or account data they are providing to the merchant is transmitted and handled in a secure way.
To protect customer information, an online merchant will comply with the Payment Card Industry’s Digital Security Standard and, also, use a 128-bit [...]

A great article from our friends at Searchengineland.com regarding conversion rates for e-commerce sites

So much of conversion rate optimization relies on testing. “Test everything, test often” is a good mantra to keep in mind and will do you no end of good. But you can’t always test everything. In this post I [...]

Excellent article from Digital Strategy Consulting on online media planning. The articles comes at the subject from both advertiser and agency perspectives, and lays out hints and tips on planning, audience management, trading models, formats, tracking and reporting.
Read the full article here: www.digitalstrategyconsulting.com/documents/DIR_Media_Planning_2008.pdf