» media planning http://www.indigoskydigital.com/blog Thu, 25 Aug 2011 14:04:01 +0000 http://wordpress.org/?v=2.9.2 en hourly 1 Indigo Sky picks up WilliamHill.com brief for Q1 display advertising http://www.indigoskydigital.com/blog/2010/01/indigo-sky-picks-up-williamhill-com-brief-for-q1-display-advertising/ http://www.indigoskydigital.com/blog/2010/01/indigo-sky-picks-up-williamhill-com-brief-for-q1-display-advertising/#comments Wed, 13 Jan 2010 11:37:37 +0000 admin http://www.indigoskydigital.com/blog/?p=53 Just in. Indigo Sky is working with WilliamHill.com on their Q1 display strategy. William Hill are looking for greater international reach for their sports, casino and bingo products.

]]> http://www.indigoskydigital.com/blog/2010/01/indigo-sky-picks-up-williamhill-com-brief-for-q1-display-advertising/feed/ 0 Getting to grips with online media planning http://www.indigoskydigital.com/blog/2010/02/getting-to-grips-with-online-media-planning/ http://www.indigoskydigital.com/blog/2010/02/getting-to-grips-with-online-media-planning/#comments Fri, 26 Feb 2010 16:04:49 +0000 admin http://www.indigoskydigital.com/blog/?p=99 Excellent article from Digital Strategy Consulting on online media planning. The articles comes at the subject from both advertiser and agency perspectives, and lays out hints and tips on planning, audience management, trading models, formats, tracking and reporting.

Read the full article here: www.digitalstrategyconsulting.com/documents/DIR_Media_Planning_2008.pdf

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