Ad Agency or Record Label?

Gaining a record deal has always been a major target for bands – and being signed to a major label, with their sizeable purses, great experience, influence and contacts will remain a huge prize (certainly for the forseeable future anyway!) However Hip Hop Star Pharrell Williams, speaking at the Midem Music Conference at Cannes, [...]

Record label or independent? Without fans, nobody cares…

Friday, 19 March 2010, 15:15 | Category : Music Marketing, Social Media
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It seems that we can’t go a day without someone else telling us the brand new future of the music industry and yet the messages don’t get more conflicting than the ones coming through in yesterday’s news.  First, we hear from John Kennedy, head of  global music body the IFPI  that [...]