A useful article discussing international SEO for multinational e-commerce stores, from our friends at www.practicalecommerce.com
Driving organic search traffic and sales through multinational search engine optimization requires a fusion of keyword relevance and geo-targeting to send location relevance signals. The search engines have to decipher a site’s geo-targeting signals to deliver the [...]

Indigo Sky is working with Britney Spear’s musical director & BRIT & ITV Award winning songwriter, Simon Ellis, to promote a new talent agency to discover top UK singing talent. Simon Ellis Music appointed Indigo Sky to promote the brand online to aspiring 16-24 year old performing talent.
Indigo Sky built a dedicated flash microsite at [...]

A great article from our friends at Searchengineland.com regarding conversion rates for e-commerce sites

So much of conversion rate optimization relies on testing. “Test everything, test often” is a good mantra to keep in mind and will do you no end of good. But you can’t always test everything. In this post I [...]

Former Totaljobs marketer Matt Thompson has launched Indigo Sky, a digital agency offering UK marketers access to cutting edge US online marketing technologies & tools.
Indigo Sky launch clients include Britney Spears’ musical director and BRIT award winner Simon Ellis, and Image Foundry who recently won a BAFTA & EMMY award for their CGI studio work.
Founder [...]

Webmasters don’t need to spend a long time on Search Engine Optimisation (SEO) to see some results, although long-term efforts will certainly produce a much greater effect. Here’s how to SEO your site in less than 2 hours:
1.) If any of your pages have the same title, change the titles to reflect the content of [...]